Every time I thought about finding a niche my brain would freeze. I was so lost and I think I just thought into it too much – paralysis of analysis – that It always seemed to stop me from moving forward. After going through my training, I realized it’s really not so difficult. I think when something is new to us, we at times make, what should be more simple, a difficult task and then give up all together.
First of all, what is a Niche for affiliate marketing? Well, a niche is a distinct segment of a market, a group of people that are interested in something specific.
For affiliate marketing, that means you will promote products or services you are affiliated with for a commission by directing your target market (Your Niche) to that product or service.
Choosing Your Niche, Let’s Not Overcomplicate It.
One of the easiest ways to choose a niche is based on your hobbies, interests, passion or something that you would like to learn about. You don’t have to be an expert in it, you BECOME an expert.
What do you spend most of your time in? How much do you enjoy talking about it? Choose at least 5 – 10 things and narrow it down to your favorite.
This is important because as an affiliate marketer you will be writing content on this niche, communicating within your niche, choosing products to promote within your niche, and helping people find solutions to their problems within your niche. Therefore, if you choose a niche that you are interested in, you will find working on your online business exciting.
In essence, a niche is a solution to a problem. Think of your niche in terms of the problem it solves. People want to be better versions of themselves. It doesn’t necessarily have to be about ‘earning more money’.
As examples, it could be in any one of the following areas:
- Personal Development
There’s no shortage for ideas as 3.5 Billion people do a Google search daily and 1.2 Trillion searches per year. Ask Google, I did. So don’t let searching for a niche frighten you or hold you back.
Anyone today can choose a niche for affiliate marketing and successfully get started building a lucrative business online. You just have to have the right training and information.
Let’s Not Go Too Broad, Narrow It Down
The KEY to choosing your niche, your audience, is to be more specific. When starting out, don’t go too broad or you’ll find yourself having a difficult time communicating with your audience. Who is your audience? What are they looking for?
You find markets that are small but have a huge potential to generate profits. You can target these segments and create and entire business. Find a target audience and build your business around a core group of subscribers and site visitors by offering multiple offers within that niche. Here are some examples of narrowing it down.
Health & Fitness
- A group of people looking for Vegan recipes
- People 50 years old looking to lose weight
- Pregnant moms who want to stay fit
- Food Allergies
- Weight loss for women
- gluten-free foods
- Clothes for dogs
- Organic supplements
- Exercise Habits
Ways To Look For A Niche – How To Get Ideas
One way to get ideas on a niche to choose is going to Amazon and click on departments.
You’ll see a list of departments where you can get ideas for your niche or you can dig a little deeper and click on a more narrow topic such as home garden pets and tools. Dig deeper still and you choose PET FOOD & SUPPLIES. This will bring you to this section here:
Let’s say you choose your niche on DOG FOOD. What you will do is click on DOGS. This will further open up a selection of categories:
- apparel & accessories
- beds & furniture
- cameras & monitors
- carriers & travel products
- collars, harnesses & leashes
At this point you click on FOOD and you are taken to this page:
At this point, on the left hand side of the page, you will see even more niches or niche ideas to choose from. Using the arrows and boxes, I emphasized Organic Food as a niche site example. Food Allergies is another idea for a subcategory on a niche site.
These are just some example of how to come up for ideas on a niche that I hope you might find helpful.
You can also look through music, electronics, health & beauty, patio lawn & garden for other ideas all of which can be a highly profitable niche for your business.
A second way to look up ideas is to go to Answers.com.
Click on categories.
That will open up to look like the picture below.
As an example, by clicking on Travel & Places, where the red arrow is above, you will come to this page where you can find several ideas.
You can dig a little further and click on Cruises and Ocean Liners as noted with the arrow in above picture.
By clicking on Cruises and Ocean Liners you get a dropdown box of Subcategories.
One of the Subcategories is Hotels & Lodging which you can choose to use as a niche site.
Digging further into that topic, by clicking on Hotels & Lodging, you get more niche site ideas as shown in the red square box:
- Bed and Breakfast Boutique Hotels
- Hotel Chains
- Luxury Hotels
Of course you can always go to good ol Google Search for more ideas of categories and niches. This is just to name a few. There are many other ways to search for niche site ideas.
PRO TIP: If there is a successful magazine devoted to a target audience, then it’s probably a profitable market. This means people are already interested. Golf is a great example of that.
Earn Money With A Niche As An Affiliate Marketer?
As an affiliate marketer, you earn money through promoting affiliate products.
Using Amazon Associates Program as an example, you can promote their products and earn between 6% and up to 10% commissions. The great thing about Amazon is they have competitive conversion rates which helps you maximize your earnings.
A second example is JVZoo. You can apply as an affiliate for their program and promote many of their products for a commission.
It is a very popular market place for internet marketing, health related products and services and very affiliate friendly.
You can see what programs are selling well and request to be an affiliate of products and services you feel will be ideal for your niche. A positive thing to be aware of is that you are paid instantly through PayPal when making a sale.
A third example is Clickbank.com. At the top you will click on Affiliate Marketplace.
You will then be taken to another page where you will find a list of categories on the left side bar.
The picture above is a short list of categories of possible broad niches and products you can choose from for a commission.
To narrow down further on a niche you can click on E-BUSINESS & E-MARKETING as shown on the arrow on the picture above. That will provide a drop-down menu of more narrow niche categories and ideas for your niche sites as shown on the picture below.
These can also be used as ideas for categories in your blog. For example, if you choose a Make Money Online niche, you can have categories for Affiliate Marketing, Blog Marketing, Email Marketing and Social Media Marketing that you write content about. This will allow you more options for promoting different products.
All the programs listed in their market place have affiliate tracking done by Clickbank which allows them to track your sells. They are also very good with paying promptly for your promotional efforts.
There are many, many more affiliate programs to choose based on your market and niche. There definitely is no shortage for options. These are just three examples I happened to choose to write about here.
Are You Still Stuck For Niche Ideas? I Got You Covered.
Here we talked about what a niche is for affiliate marketing. We discovered an easy way to choose your niche, the importance of not going broad but narrowing it down and gave you examples of that. I showed you ways to look for a niche and how to get ideas. Also how you can earn money with a niche as an affiliate marketer. This will guide you to successfully getting started.
If you still find yourself stuck and would like a niche that is chosen for you already, I would suggest going through our Affiliate Bootcamp. This is focused in the make money online, internet marketing or affiliate marketing niche. It is a systematic, step-by-step, task-by-task training that will show you how to create a successful online business within this niche.
The training you receive at Wealthy Affiliate is the best training platform I have come across and the reason why you found yourself here on my site. As you can see, this definitely works. This is where I finally started having progress and things began making sense for me.
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I’d also like to recommend the book Own Your Niche by Stephanie Chandler.
Own Your Niche is about getting visibility with the right audience online and offline in a high-integrity way.
This means your audience follows your blog, signs up for your newsletter, engages with you on social media, participates in your programs, devours your content and gains respect for you and your business. Your prospects buy from you because you provide value and solutions to their problems with integrity and authenticity.
This is a great book for learning how to authentically create a relationship with your audience and how to build your online business right.
With this information you’re well on your way to discovering which niche is best for you and how you can best serve your niche.
I hope you enjoyed reading this post. Did this help you? Do you think you can come up with niche ideas more easily? Were you able to distinguish the difference between broad and narrow niche ideas? I’d like to hear what niche ideas you came up with for your site.
If you have any questions or comments please leave it in the comments section. I love to hear from my readers and am always more than happy to reply.